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Winter Showing Tips
You may think that wintertime isn’t the best time to show your home, but you’d be surprised. Yes, winter days offer fewer hours of daylight for buyers to see your home. Sleet and snow make it harder for buyers to house-hunt. Even warm regions have challenges – the weather may be gray or rainy.
But winter has a unique appeal – gathering with friends and loved ones by a crackling fire, winter sports played in the backyard, walks on the beach without all the summertime tourists. So play up what’s great about your home.
Make sure the drive-up appeal is strong. Keep driveways and walkways clear of snow and slush. Put a nice, new welcome mat out for buyers and their agents to wipe their feet.
Leave all the lights on for showings and open the drapes to let in more light. Closed homes tend to hold odors, so open the windows for an occasional airing, and run the fans after cooking meals. Bake some cookies or bread. Boil some cinnamon and spices for a natural, wintry fragrance.
If you have a fireplace, turn it on, but low. Stage the scene with a comfy, holiday-themed throw blanket. Put some big fluffy pillows on the floor.
Don’t hesitate to contact me for more winter-selling tips!
Marketing Your Home for the Holidays
The holidays can be an ideal time to market a home. Families spend more time together, and sellers making a move during fall and early winter tend to be highly motivated.
Also, companies transfer employees according to need, and January is one of the busiest times of the year. When relocating transferees often have only a few weeks to find a home so make sure your house stands out with a few well-placed holiday decorations.
Consider asking your Berkshire Hathaway HomeServices network sales professional for some staging advice to help you strike the right balance between inviting and memorable.
Your agent will certainly tell you not to clutter tabletops, mantles or countertops or put holiday decorations out too soon. Wait until after Thanksgiving and take them down by the first weekend in January.
This may not be the year to put up a big tree because it can make a room appear cramped. The number one reason buyers choose a home is to have more space so let them look around without stepping around gift packages or avoiding fragile ornaments.
If you want a live tree, make sure it’s watered so the tree won’t turn brown or drop needles. Use fresh garlands to decorate mantles and doorways, and you can throw them away after the season.
Your time is best spent cleaning, staging and packing nonessentials in preparation for moving. Your home will show better and you’ll feel less stress if you don’t take on too much.