I came across a couple of months ago as I was spending a late night working on updating my Facebook page.  My first thought was, “Now why didn’t I think of that!”

It’s a simple business concept with tremendous potential.  I’m looking forward to being part of what the Wall Street Journal has called “a direct-to-consumer wine revolution.”  Eliminate the middle-man and the prices go down, that’s basic Econ 101 right?  These guys remind me of how Steve Jobs made simple the new sophisticated with Apple products like the iPhone.  I think they’ve got a bright future.

Bottles of wine, custom to my preferences and palette, delivered to my door for about $20 — I’m in!


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