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When you make the decision to sell your home, the hope is that the process will happen quickly—that you’ll find a buyer who will love the house as much as you did, and you can begin the process of settling into your new home. But in a competitive real estate market like the Smith Mountain Lake area, it can be hard to get the attention of prospective buyers.

One way you can increase your chances of getting buyers in and making a faster sale is to tell the story of your home.

The distance in today’s real estate market

How do most people shop for a new home today? With technology firmly incorporated into our lives, the typical property search begins online. People use their computers, or even smartphones or tablets, to browse online listings and make the initial decisions about which homes they’d like to look into further.

What they see online is usually a standard MLS listing that tells them the square footage of the home, how many bedrooms and bathrooms there are, and other important details. There may be a brief description and some photographs. But all that really does is let people know about the physical attributes of the house.

Standard online listings don’t give prospective buyers a true picture of the character of a home. They don’t convey what it’s like to be there, or to live there. And they miss a lot of qualities that might let buyers know this is just the home they’ve been looking for.

What’s your story?

Tell Your Home's StoryIf you’re in the process of selling your house, take a few moments to think of all the things you love about your home and property. What makes it a great place to live? You might want to give yourself a tour of your home and try to view things through fresh eyes, so you can truly see what’s there.

Write down your story of what made you fall in love with and ultimately decide to buy this home. Now, you can use that personal account to help prospective buyers discover your property, and inspire them to take a closer look.

Are you selling property in the Smith Mountain Lake area? Contact me today to talk about how she can help you get top dollar for your home with creative marketing strategies such as telling your story.

Debbie Shelton | 540.797.3177 | debbie@debbieshelton.com